Will Google Disrupt the Natural Search Landscape in 2021? I doubt While change is inevitable, with a little vigilance you can survive and reap the benefits.
However, don't expect a refresher from the unstoppable trend of moving organic results to the search results page (SERP). Like any good content marketer, Google focuses on the needs of its search engine audience.
Before you enter the full list of suggestions, you should note the following: Even if Google adjusts the formula again, the ranking factor is always 100%. When a new one shows up, it means the weight of another variable. For example: B. The content title or backlink has moved (even slightly).
1.Get ready to further promote Core Web Vitals
In May this year, Google is expected to combine elements of its core network with other user-centric signals, such as mobile-friendly websites, safe browsing, spam brokers, and HTTPS protection. For marketers, this means that Google's Spotlight website will pay more attention to user experience.
2. Enjoy the benefits of passages
3. Pay attention to subtopics
4. Earn featured snippets
5. Protect your ground
6. Create new content with SEO in mind
7. Go long. No, go short. Go long AND short with content length
8. Check your website analytics setup
9. Devote time to finding out whether Google crawls your pages
10. Don’t freeze
11. Revise page titles
12. Update page content headers
13. Remember quality isn’t a guarantee of SEO success
14. Find your sweet spot
15. Focus on strategic content changes
16. Focus on page load speed
17. Pursue backlinks
18. Favor clean, short URLs
19. Optimize images, file names, and alt text
20. Learn from internal search
21. Add transcripts to videos
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